AquaSol, Inc. is a recognized leader in developing bankable business plans for proposed aquaculture projects or existing aquaculture operations. For proposed new aquaculture ventures, we only provide this service after feasibility has been clearly demonstrated during the first round of our involvement.
We do, however, provide this service to existing aquaculture enterprises. Business plans are a key tool for existing aquaculture companies that need to prepare the business for partnership, sale or second tier financing. Furthermore, all businesses should have a "living business plan" that is constantly updated as the business climate and strategic vision of the farm evolves. For an aquaculture company that keeps its plan up to date, this living document is one of the most valuable tools at its disposal.
The main components of a customized aquaculture business plan from AquaSol, Inc. are the following:
The executive summary is extremely important in capturing the reader's attention. We make sure this part of the plan is clear and concise and sells the proposed aquaculture business idea to the targeted reader. Typically, this is the first introduction to your company and it must make a great impression. The Executive Summary will include a brief description of business idea, a mission statement, an overview of the industry, an overview of the goals & objectives of the company, key competitive advantages, a snapshot of the marketing strategy, financial highlights and a synopsis of key management personnel and advisors.
| Background Legal Form of the Company Site Search & Site Analysis Summary |
Feasibility Analysis Summary Site Engineering, Design & Construction |
| Senior Management Background Operational Management |
Senior Management's Responsibilities Compensation |
| Farm Management Plan |
Business Management Plan |
The main objective of market research is to find out what the market wants, who will be interested in buying your product, where they will buy and when, and how much they are willing to pay for it. Market research is generally of two types – primary and secondary. We provide the following primary market research services as part of our in-depth market research efforts on behalf of our clients:
| Develop & Admin. Questionnaires to Target
Buyers Conducting Focus Groups |
Competitive Intelligence Reports Prepare & Conduct Interviews with Targeted Buyers |
The marketing plan is generated from information derived from the market research. The marketing plan positions the company's market-driven farm-raised product in the the right place, at the right time and makes sure people know about it and try it. Designing farm-raised products to meet these "wants" and "needs" of the end-user iare critical to long term success in the highly competitive marketplace.
The plan is focused on the four P's of marketing:| Product Price |
Place Promotion |
Components of a well designed marketing plan from AquaSol, Inc. will include the following:
| Sales Strategy - sales objectives, target customers, competition, sales
tools Sales Support - marketing, management & customer service Distribution - logistics, cold chain management Pricing - cost markups, margins, break-even points for all products Promotion - target media and annual advertising budget Sales Projections - monthly & annual |
| Summary of Assumptions Capital Requirements Management Discussion & Analysis Projected Income Statement |
Projected Balance Sheet Cash Flow Projections Break-even Analysis Investment Analysis |